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商务英语实用写作
作者
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出版日期
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2015/01/01
閱讀格式
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PDF
ISBN
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9787562490029
本教程旨在幫助學生瞭解未來求職過程中和日後的日常工作、學習中所涉及的應用文體的寫作知識、掌握其寫作技巧，從而提高商務英語應用文的寫作能力。全書共15章，主題分為“商務寫作與溝通”“商務寫作文體”“語言與寫作技能”“論文摘要寫作”“商務信函寫作”“工作相關寫作”“社交寫作”“日常辦公寫作”“企業報告寫作”“商務合同寫作”“企業簡介”“企業廣告”“企業治理”“商務建議”和“企業章程”。每章中對每種應用文體結構和寫作技巧進行了介紹和講解，並列舉了豐富的實用表達、實例和詞彙與術語。每章的結尾還配有情景寫作任務，幫助學生通過實踐寫作，掌握該應用文的寫作方法。本書供商務英語專業教學使用，也可供外企或合資企業工作人員和需要撰寫英語應用文者使用，具有較高的實用價值和參考意義。
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Chapter 1 Business Writing and Communication
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1 Introduction to Business Writing and Communication
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2 The Power of Communication
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3 Conceptual Model
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Exercises
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Chapter 2 Business Writing Styles
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1 Types of Business Writing
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2 Principles of Business Writing
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3 Formal and Informal Styles
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Exercises
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Chapter 3 Language Skills ａｎｄ Writing Techniques
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1 Writing Techniques
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2 Language Skills
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3 Tips for Business Writing
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Exercises
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Chapter 4 Abstracts Writing
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1 Definition and Length of Abstract
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2 Types of Abstracts
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3 Functions of Abstracts
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4 Procedures and Rules for Writing Abstracts
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5 Some Suggestions for Preparing an Abstract
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6 Examples of Abstract
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Exercises
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Chapter 5 Business Letter Writing
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1 The Introduction of Business Letters
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2 Writing Principles of Effective Business Letters
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3 The Structure of Business Letters
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4 The Layout of Business Letters
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5 Typical Examples of Business Letters
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Exercises
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Chapter 6 Job-Related Writings
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1 Résumé or Curriculum Vitae Writing
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2 Application Letter Writing
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3 Memo and Email Writing
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Exercises
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Chapter 7 Social Letter Writings
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1 Letters of Congratulation
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2 Thank You Letters
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3 Apology Letters
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4 Holiday Letters
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5 Complaint Letters
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Exercises
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Chapter 8 Office Routine Letters
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1 Invitation Letters
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2 Introduction Letters
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3 A Business Itinerary
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4 Notification Letter
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Exercises
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Chapter 9 Business Report Writing
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1 Classification of Business Report
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2 Instructions for Writing Business Report
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Exercises
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Chapter 10 Contract Writing
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1 The Introduction of Business Contracts
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2 The Establishment of Business Contracts
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3 The Structure of Business Contracts
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4 The Features of Business Contracts
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5 Typical Samples of Business Contracts
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Exercises
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Chapter 11 Company Profiles
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1 Definition and Criteria of a Company Profile
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2 The Writing of a Company Profile
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3 Description of a Company Organization
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4 Features of English Corporate Profiles
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5 Samples of Corporate Profiles
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Exercises
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Chapter 12 Business Advertisements
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1 Advantages and Disadvantages of Advertisements
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2 Six Laws of Small Business Advertising Success
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3 Choosing Right Advertisement for Business
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4 Choosing Right Media of Advertisements
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5 How to Design an Advertisement
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6 Language Features of Advertisement
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Exercises
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Chapter 13 Business Proposal
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1 Types of Proposal
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2 Managing Business Proposal
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3 Writing a Business Proposal
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4 Example of a Request for Proposal
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Exercises
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Chapter 14 Corporate Governance
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1 Rights and Equitable Treatment of Shareholders
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2 Codes and Guidelines
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3 Mechanisms and Controls
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4 Principles of Good Corporate Governance
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5 Examples of Corporate Governance
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Exercises
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Chapter 15 Business Charter
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1 Definition of Business Charter
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2 Corporate Charter Number
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3 Standard Business Charter Template
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4 Example of Corporate Charter
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Exercises
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- 出版地 ： 中國大陸
- 語言 ： 簡體中文
- DOI ： 10.978.75624/90029
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